Meet Ellie, our member of the month for July! With a focus on connecting people back to nature and protecting the environment, Ellie creates beautiful hand drawn illustrations and sustainably produces all her incredible cards and gifts! 💚
We caught up to find out all about her business and why she loves being in the Digital Boost community 🥰
Tell us a little bit about your business
I am an illustrator and print my artwork onto a range of cards, homewares, and gifts. After I had my kids I wanted to go back to my more creative roots (I was in graphic design previously) and wanted to prove it was possible to run a creative and GENUINELY sustainable business that made a profit. (I’m still working on that last bit…)
Taken from Ellie’s Instagram @elliegood_illo
What’s your favourite thing about being a small business owner?
I love the flexibility and freedom and control.
Let’s chat about your business journey…
It all started when my second child was very small. I started making cards, printed in England on 100% recycled paper. People liked them and I quickly scaled up to selling online, selling wholesale and expanding my product range. Everything I make has to be useful or meaningful – and be made with closed-loop production or biodegradable. Over a year ago I employed a VA, who helped set up lots of systems as I found I was getting overwhelmed with all the different jobs I was doing. Last year I started using a brilliant fulfillment company, and I am hoping to outsource more jobs and create new product lines this year. It’s still very hard work but it is good to know that I’m at a point where people love my products and I have a much clearer idea of the direction I want to take things in.
What made you decide to join Digital Boost?
I heard about it on an Instagram live with Holly Tucker and thought it sounded like such a brilliant resource. I have had some excellent advice and support, particularly on email marketing, from the mentors on the platform. I’ve recommended it to so many people!
What’s changed or happened in your business since you started being mentored?
I’ve been more focused on the importance of email marketing, and I have also had a couple of sessions with people on SEO, so have got my head around that a little bit more too. The latter actually helped me realise that I can’t take SEO on myself, so have outsourced that. It’s great to have some basic understanding of what you’re outsourcing though and the session definitely pushed me forward with that.
And finally, what’s been the proudest moment with your business?
Two things! My notebooks were featured in the Guardian over a year ago and I still get hits from that today. Secondly, I’ve been working on a Sleep Journal with a life coach friend and we just won an award for it, so we are stoked about that!