How Sarah got ‘unstuck’ with Digital Boost mentoring


Sarah set up Leeni’s, an online store that stocks a curated collection of premium kidswear brands, in April 2021 after she had her daughter. ‘I realised how hard it is to find good quality kids’ clothes with unique and quirky designs and made from organic materials so I started to search until I found a number of great independent brands that tick all the right boxes but they were mostly overseas. And that’s when the idea sparked in my head to bring those beautiful brands closer to families here in the UK.’

Leeni’s is an online store that stocks a curated collection of premium kidswear brands. ‘We encourage comfort, colours, fun prints and unisex designs to avoid labelling kids and to encourage them to express themselves freely. All the brands we work with only use organic natural materials and ensure sustainability and ethical practices.’

She said her proudest moment was actually turning the idea she had into reality! She also is continuing to learn and grow every day, something that she said Digital Boost has helped with: ‘Digital Boost has been a lifesaver, especially in the early days when everything was still new and I wasn’t sure if I was doing the right things! Marketing was, and still is, one of my obstacles and every time I feel stuck, I look for a mentor in Digital Boost to answer my questions. Digital Boost made it easy for me to find mentors with the experience or topics I wanted and it was very simple to book a session with them.’ We’re so happy we’ve been able to help, Sarah!

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