Celebrating the Female Founders of Digital Boost this IWD 💜

Pallavi is the founder of Grow with Pallavi, providing strategic marketing and copywriting help for SMEs. She offers to stand in the gap of a marketing manager by mentoring in-house team members in social media and digital marketing best practices. 

How has Digital Boost changed your business?

Digital Boost has played a huge role in helping me think more strategically about my business. The mentoring and resources gave me clarity on positioning my services, refining my offerings, and building my personal brand with confidence.

Amelia is the founder of Purple Paradigm. She offers an affordable suite of web consultancy services with an emphasis on accessibility, designed to enhance digital presence.

What’s been your proudest moment so far as a founder?

Getting support in my journey, including Access to Work funding for a support worker. It has empowered me and means the ideas in my head can be realised. Before, I didn’t have a written voice, but now I do – and as a severely dyslexic founder with ADHD, having a written voice is really powerful. 

Abbie is the founder of Galactic Grooms, providing a calm, one-on-one dog grooming service in Southampton. Abbie’s first dog, Danny, was deaf and blind – she learnt early on that some dogs need extra patience and a gentle touch to feel safe, so she provides a safe space for all dogs and uses only natural ingredients to ensure they leave feeling relaxed, happy, and their absolute best 🐶

What’s one piece of advice you’d give a new founder just starting out? 

Have buckets patience with yourself, most projects take longer than you expect. Making little bits of progress can mean reaching closer to your goal without getting overwhelmed. 

Parven is the founder and programme lead of Kids N Clicks, a web resource that helps parents and children thrive in a digital world. Where she shares the latest online safety news and digital parenting trends with safeguarding lead, parents and teachers in bite-sized, practical formats.

How has Digital Boost changed your business?

Digital Boost gave me space to think differently about my business. Through mentoring sessions, I was exposed to strategies and perspectives I had not previously considered. It challenged how I frame my ideas, how I structure growth, and how I think about long term direction rather than just day to day activity. Sometimes it was not about being given a direct answer, but about being asked the right questions. That shift in thinking has been valuable.

Lucy is the founder of Mad Creative Ltd. She provides marketing-led solutions for businesses that want to improve their customer/client engagement. Aiming to improve online interactions, workflow, overall visibility and B2C connectivity.

What’s been your proudest moment so far as a founder?

I was very honoured last year to receive the award for Most Enthusiastic Mentor from Digital Boost. I know lots of people aspire to be business owner and our role as mentors is to listen carefully, provide support and be a cheerleader. Winning the award made me feel I was offering all of this and more.

Kate is the founder of Kate Edmondson Bridal, living her childhood dream to become a wedding dress designer. Kate has over 20 years of experience in bridal fashion, working for some of Britain’s leading bridal designers, allowing her to perfect the exquisite craft of bridal couture, ensuring her brides receive only the highest quality and luxury results for their big day.

What’s one piece of advice you’d give a new founder just starting out?

Join Digital Boost and attend as many workshops as possible that you can. Gather as much information on your business, join the Begin course, which is a 6-week course, in-depth training to help you form a business & marketing plan.

Emma is the founder, social media trainer and digital marketing specialist at Fresh Approach Digital. Providing help and guidance for small business owners with their online presence and digital communications.

What’s one piece of advice you’d give a new founder just starting out?

You are not alone. Ask for feedback. We don’t know what we don’t know and starting out in business is the hardest step, as there are so many parts to tackle. Don’t overthink it, is also something I say a lot to my mentees! 

Diane is the founder and executive coach at Courage Over Comfort Coaching. With over 20 years of leadership and coaching experience, she has successfully led and transformed schools, mentored aspiring leaders, and coached professionals at every stage of their journey to overcome barriers, build resilience, and create lasting impact.

What’s been your proudest moment so far as a founder?

There are two that stand out. Seeing the women and leaders I coach step into senior roles with confidence is rewarding. I am also proud of creating practical self-development tools, including my Mindful Moments Wellbeing Journal for Educators and 21-Day Challenge packs, which give people tangible ways to achieve their goals and prioritise their wellbeing.