How to Create Content That Converts: A Step-by-Step Guide

If you’re posting content and not seeing results, this blog is for you!

Often if you’re not seeing results, it’s likely that your content isn’t connecting properly with your audience.

In this blog, we’re sharing a framework to help you create content that converts 😊

Let’s dive in!

Why Most Content Fails to Convert

Everyone can create content, but creating content that’s effective is the challenge! Many founders make these mistakes

• Focusing on clicks over connection
• Chasing followers instead of building loyalty
• Promoting products instead of transformations
• Ignoring their customers’ emotions and buying behaviours

How to Create Content That Converts in 3 Simple Steps

Step 1: Identify What Your Audience Wants

You need to know what makes your customer tick. Fall in love with your customers’ problems and pain points by asking yourself these questions 👇

• What do they read, watch, and listen to?
• Which brands do they love? Why do they love them?
• What are there fears and worries?
• What transformation are they hoping for?
• What motivates them to buy?
• How do they want to feel when they buy from you?

It’s well known that 95% of purchase decisions are driven by emotion, so make sure you’re tapping into that first, then logic second 💪

Step 2: Connect Emotionally

Customers don’t buy what you do, they buy why you do what you do!

Follow this framework to tap into your customers’ emotions at every step of the buyer journey👇

1. Recognition – Show them a problem they didn’t know they had
2. Be the expert – Share valuable educational content that shows your expertise
3. Proof – Show them why your solution is the best option for them
4. Purchase – Make your offer feel like a no-brainer
5. Post-Purchase – Reinforce their decision and nurture long-term trust

Step 3: Be Strategic With Your Content

Content takes many forms. Ensure you’re using a range of content types to meet all your customers’ needs.

• Evergreen Content – Core messages that reinforce your values and expertise (repeat these often!)
• Launch Content – Campaigns that promote specific products or services
• Opportunistic Content – Trend-driven posts that tap into what’s current and culturally relevant

Examples of High-Converting Content

• A charity using personal stories to highlight real impact
• A local business offering behind-the-scenes videos to build connection with their audience
• A consultant sharing case studies that show client transformations

These work because they focus on people, not just promotions.

Free Tools to Help You Create Better Content

• Google Trends – Find out what your audience is searching for
• AnswerThePublic – Discover the questions your audience is asking
• Canva – Design amazing graphics for free!

Conclusion

Content creation is a long game. Focus on staying consistent and truly connecting with your audience, and the results will come!

Need support? Don’t struggle alone! Our mentors can support you with your content creation strategy for free 💪

Meet the mentor

This blog was guided by the insights of Naomi Rose. Naomi is a content marketing strategist and volunteer mentor at Digital Boost!

With over 20 years’ marketing experience, plus having started and grown a successful business, she knows a thing or two about how small businesses can stand out from the crowd.

Naomi specialises in creating content that attracts more clients, boosts visibility and increases sales for her clients!