How to build a high-converting social media strategy

We’re on a mission to help founders develop digital skills so that their businesses can thrive! With the help of our partners at BT, we’ve interviewed real-life business owners and mentors so that you can learn from people who’ve been in your shoes and can show you the way forward.

In this blog, we’re exploring how you can build a high-converting social media strategy that actually gets results without taking over your life!

You can watch the full video interview here.

Building your high-converting social media strategy

1. Choose one platform and do it well

Running a business is hard enough; don’t make it harder by trying to manage every social channel in existence!

There’s often pressure to be on trending apps like TikTok, even if it’s an app that you don’t personally like. But as Naomi advises, if your audience isn’t hanging out there, or you absolutely hate using the platform, it won’t get you anywhere.

Why focusing on less gets you better results:

• Quality over quantity: It’s better to post high-quality content a couple of times a week than to post low-effort “filler” content every day.
• Deeper engagement: Focusing on less platforms allows you to actually engage with your followers, building lasting relationships and happier customers!
• Time management: Less platforms means you can manage your time better and stops social media feeling like a total time-suck

➡️ Take Action: Identify where your ideal clients hang out. Pick one platform to master this month and ignore the rest!

2. Focus on genuine connections

A common mistake founders make is “broadcasting” at people rather than having a conversation. If you just “fling” content out there without engaging, it’s like a tree falling in the woods with no one to hear it.

It’s important to remind yourself of the golden rule: people buy from people.

No one is buying from a business that “shouts” on social media but doesn’t actually care about its customers.

By replying to comments and engaging with your audience, you’re making your customers feel listened to and understood.

Nail your engagement:

• Don’t fear small talk: You don’t have to jump straight to a sale! Speak to your audience like humans, have the small talk, and watch your relationships build organically. Naomi has a great story about how her ‘small talk’ about her Chinese takeaway order went viral with our audience and led to more meaningful conversations with her customers.
• Tell stories: Storytelling is one of the most powerful tools in your social media kit. Be authentic and share stories that help you connect on an emotional level
• Solve a problem: Remember, most customers want to be taken away from a “pain” in their lives. Be open about how you can help and show them your value.

Does it actually work? We hear you, engagement can feel like another item on the to-do list, but don’t neglect it! Naomi has seen sales come directly through social media by connecting with people authentically.

➡️ Take Action:

• Challenge yourself to take 5 mins each day this week to engage with your audience!
• Watch this bonus resource: How to sell through storytelling
• Watch this bonus resource How to create content that converts more clients
• Watch this bonus resource How to turn your social media posts into sales

3. Ditch the perfectionism

Nothing kills a high-converting social media strategy like perfectionism.

If you’ve got all the ideas but you’re getting stuck trying to get a Hollywood-quality video – you need to hear this.

Your audience isn’t expecting you to have high-production value content. They want to hear from YOU – however that looks 😊

Naomi recommends using simple tools that allow you to work quickly and confidently. The main aim is for you to just get something out there – it doesn’t have to be perfect!

As Naomi’s found, her most “rough and ready” off-the-cuff videos have been her highest performers.

How to bust perfectionism:

• Don’t fall for over-the-top tech: A simple phone stand and an inexpensive microphone are all the tech you really need to get started.
• Practise makes perfect: No one’s first video is amazing, but the more you practise, the more you’ll silence the perfectionism! Remember, something is always better than nothing. So keep trying and you’ll become more confident as you go 😊
• Work smart not hard: Editing tools like Canva are free to use and allow you to repurpose and bulk your content quickly and efficiently. There’s no time to overthink when you’re creating content this fast!

➡️ Take Action

• Create one “rough and ready” video today showing what you’re working on. Don’t overthink the editing – just post it!
• Watch this bonus resource: How to create impactful video content

Conclusion

So there you have it! In just 3 simple steps, you can build a high-converting social media strategy, that doesn’t feel like a drag!

Need support with anything that we’ve covered in this blog? Join our community and start accessing free mentoring to continue learning with us!

Meet the mentor

Naomi Rose is a content marketing strategist and volunteer mentor at Digital Boost!

With over 20 years of marketing experience, plus having started and grown a successful business, she knows a thing or two about how small businesses can stand out from the crowd.

Naomi specialises in creating content that attracts more clients, boosts visibility and increases sales for her clients!