How to Build a Consistent Social Media Strategy

Struggling to stay consistent on social media? You’re not alone!

Having a clear social media strategy is crucial for anyone building a business. Bust staying consistent can be the tricky part! Here’s our step-by-step guide to help you develop a sustainable social media strategy.

Why a consistent social media strategy matters

A successful social media strategy starts with consistency!

Posting consistently:

• Keeps your brand visible in your audience’s feeds
• Builds trust with your audience
• Positively influences how you perform in the social media algorithms

How to build a social media strategy that works for you

Step 1: Define what’s realistic

Every successful social media strategy starts with being realistic about what you can achieve

So many of us set out with big expectations, aiming to post multiple times a day. But when life happens and we can’t make this happen, that’s when we lose consistency and momentum.

It’s important to be realistic to help you understand what consistency looks like for you.

Reflect on your workload and ask yourself: In the busiest periods of my year, what’s the bare minimum that I could post?

It doesn’t matter if your number is once a day, week or month. It’s about finding a number that works for you and that you can stick to!

Remember: It’s better to post three times a week consistently than aim for daily posts and burn out after two weeks.

Step 2: Create your plan

A strong social media strategy needs a clear content plan to follow!

How to create a content plan

1. Define what your key themes will be – pick 3-5 themes that will educate and add value for your audience
2. Define your content “types” – under your key themes, list out the types of posts you could cover for each theme. This is a really important step as it’s going to keep your content creation focused and impactful!
3. Choose a planning tool – now you have your content ideas and know how much you want to post, it’s time to drop everything into a monthly plan.

There are lots of tools out there to help, but we find simple is best. You can try Google Sheets, Notion, Trello to name a few! The best tool is the one that makes sense to you 😊

Once you’ve set up your monthly content planning template, it’s easy to rinse and repeat each month 💪

📸: www.semrush.com/blog/social-media-calendar/

Step 3: Batch your content

The next crucial element of your social media strategy is batch-creating content!

Batching content just means bulk creating and scheduling so you can save time later on!

Want to try batching your content? We recommend:

• Having a clear content plan (which we covered in step 2!)
• Scheduling specific filming/creating days regularly in your diary
• Scheduling specific times in your week/month to batch upload your content

The trick to batching your content is using tools to save time and track your impact! More on that next 👇

Step 4: Use Time-Saving Tools and Techniques

With the right tools, you’ll be able to save time on your content AND ensure you stay consistent too!

Leverage AI

Stuck for ideas? Ask AI to come up with some new ideas for you!

Got writers’ block? Try asking AI to draft some initial captions for you! (Just remember to tweak the copy to align with your tone of voice!)

Not sure what hashtags to use? Ask AI to come up with some for you!

There are many AI tools out there so see which one works best for you 😊 Our community currently uses Claude, ChatGPT, and Gemini to name a few 🤖

Automate your content

Once you’ve batched your content, you can free up even more time by using scheduling tools to automate your posting!

Tools like Hootsuite, Canva Pro, Sproutsocial and many more will allow you to post content ahead of time. So your socials can be running in the background whilst you focus on growing your business 💪

Scheduling tools can help you to:

• Schedule posts in advance
• Easily post content across multiple channels
• Monitor engagement from your audience
• Track metrics and KPIs

Ready to nail your social media strategy?

With these tools and strategies in place, you’ll have a powerful social media strategy that you can stick to!

If you’d like more support with your social media strategy, we’re here to help 😊

We have expert mentors who can support you for free on our platform! Click below to get matched with a social media strategy mentor 🎉