How Evie Jones Built Her Dream Business

Meet Evie Jones. She’s a coach, an advocate, and the founder of her own neurodiversity consultancy.

After years of fighting for her own children’s support, Evie turned her lived experience into a mission. She now helps other families navigate the complex systems of school and mental health services.

But after nearly 20 years away from the workforce, the transition from “Mum” to “Businesswoman” wasn’t easy. Evie had the passion, but she knew that to make her dream a reality, she needed to find the right free business support to help her bridge the gap.

This is Evie’s story.

Turning Lived Experience into a Mission

Evie’s journey started 17 years ago when she adopted her daughter and son. As a family, they had no prior experience with neurodiversity or special educational needs. They struggled, and it felt very isolating.

For years, Evie fought to secure the diagnoses and support her children deserved. As she gained expertise through these battles, other families began seeking her advice, asking how to access the services they needed. What started as informal help evolved naturally into a consultancy business; as Evie puts it, “It wasn’t really a case of me finding my business; it was more a case of my business found me“.

Navigating the Digital Shift

While Evie had a background in corporate sales and training, returning to the business world after two decades felt like entering a completely different landscape. The coaching came naturally, but the technology was a significant hurdle.

“Up until starting the consultancy, the only online stuff I did was reading a magazine or doing a Tesco shop,” Evie admits. Suddenly, she was faced with building a website, mastering social media, and writing a marketing plan with no idea where to start. Searching for help, she discovered Digital Boost via a Google search. Though initially sceptical that free business support could be high-quality, she soon realised it was a hidden gem!

The Power of Expert Mentoring

The impact of one-to-one mentoring was immediate and “fundamentally changed” how Evie built her online presence. She worked with Digital Boost mentors to move from a “dodgy,” cobbled-together website to a professional platform that includes all the key elements she didn’t know she needed.

Beyond the technical skills, the mentoring provided a psychological breakthrough. “The standout part of the mentoring was just realising that I knew more than I thought I knew,” Evie says. The process helped her reactivate business skills that had been “stagnating” during her time away from the workforce.

Real results

Despite focusing heavily on her Master’s degree in Child and Adolescent Mental Health over the past year, Evie’s business has continued to grow. Thanks to the free business support she accessed through her mentors, she is now seeing real results:

The phone is ringing: Whilst she’s busy studying, Evie’s new website is working hard in the background. She’s now seeing families find her coaching services naturally through Google, without her having to spend all her time on marketing.

A clear path forward: Before, the idea of a marketing plan felt overwhelming, but the Digital Boost workshops changed that. She’s moved past the “where do I start?” phase and now has a clear, manageable roadmap to grow the business over the next year.

Building lasting trust: First impressions matter, and moving away from a “cobbled together” site has made a huge difference. Because her business now looks as professional as the support she provides, clients feel confident coming back to her again and again for ongoing help

Embracing the Entrepreneurial Identity

The biggest win of all isn’t technical – it’s how Evie feels. “The thing I have now that I didn’t have before joining the Digital Boost community is a level of confidence in the way that I present myself to the world,” she explains.

She has reclaimed her identity. She’s not “just a mum” or “just a coach“. At 60, while others are thinking about retirement, Evie is finishing a Master’s and launching a fledgling business.

Her advice to anyone thinking about starting a small business? “Do it”. It’s rewarding, it’s exciting, and with the right mentors to hold your hand, you don’t have to do it alone.

Inspired by Evie’s story? If you’re looking for free business support to help launch or grow your ideas, we’re here to help.

We’ve got peer learning programmes, expert mentoring, and more to support you on your journey!