Log In An idea is just the start of the road to entrepreneurship.
All around the world, people have ideas for businesses every single day. The thing that separates entrepreneurs from everyone else is ACTION.
In this week’s session we’re taking the first steps to make that idea a reality. You’ll start immersing yourself in the idea, exploring the market, getting feedback from potential customers and learning!
In advance of our session, please download your workbook and complete the pre-work assignment, including watching videos featuring founders from the Buy Women Built community. Please set some time aside for this and come prepared to the live session ready to share your reflections and outputs 💪
Your pre-work assignment
- Complete the reflection exercise 💭
- Watch the videos below where 5 amazing founders from the Buy Women Built community share the first steps they took to turn their idea into action ⬇️
- Start to research your market and develop a plan for how you’ll get feedback from customers. Capture your notes in your workbook
Thea Green, Founder of Nails Inc
Once you’ve got your idea, you need to know if people will actually use it. Before you build anything or spend money, test your idea with your potential customers. What would they change? What are the potential blockers to your customer buying your product?
Kim Innes, Founder of Humble Crumble
You may have a great idea but will people like it enough to buy it? How can you test your idea with your potential customers? For Kim, that was done through food markets where she could trial her products, get feedback, and tweak her recipes to be what her customers wanted. Markets are also a great place to meet other people in the industry and ask questions!
Pippa Murray, Founder of Pip & Nut
Pippa started in a similar way – developing recipes and testing them with friends, family, and at markets. Consumer feedback is so important to any business and a great place to start to validate your idea and put yourself out there. As Pippa says, “you can’t create opportunities if you don’t start”.
Pauline Paterson, Founder Dr. PAWPAW
You can ask friends and family for feedback, but how do you know they’ll be brutally honest with you? A top tip from Pauline is to give them the product anonymously to find out what they really think!
Rene Macdonald, Founder of Lisou
Once you’ve got your idea,it’s time for research! For Rene, this meant thinking about the process she’d have to follow to go from the idea to having the product in your consumer’s hands, which led to her doing a lot of research into suppliers and factories. What does that look like for your business idea?