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This week, we’ll begin by exploring your business idea 💡

Ideas can come from anywhere, be it a personal need or want, a gap in the market, or something you created accidentally!

In advance of our first session, please download your workbook and complete the pre-work assignment. Please set some time aside for this and come prepared to the live session ready to share your reflections and outputs 💪

Your pre-work assignment

  1. Complete the reflection exercise 💭
  2. Watch the videos below where 5 amazing founders share how they came up with their ideas – jot down your reflections and ideas ⬇️
  3. Capture your own idea using the template (or brainstorm ideas if you don’t have one – see your workbook for tips!) 💡 Remember to download or save your workbook when you’re done to save your changes!
Download your workbook

Joanna Jensen, Founder of Childs Farm

For many women in particular, their businesses are driven out of purpose. They are a solution to a problem they are facing, as Joanna’s was. Is there a problem you’re facing that you could create a solution for? Remember, if it’ll help you, it’ll likely help others facing a similar problem!

Vivien Wong, Founder of Little Moons

For many, like Vivien, their business ideas come from a gap they’ve identified in the market. Look out for changes in the market or new trends – is there an opportunity or a gap you can take advantage of?

Pippa Murray, Founder of Pip & Nut

For Pippa, the idea for Pip & Nut came from a mix of a personal desire, a gap in the market, and noticing that the category in question was ‘ready to boom’. Can you spot any emerging trends in a niche industry or category? Think about products you use yourself – could you do them differently or better?

Joyce & Raissa de Hass, Founders of Double Dutch

Business ideas can come from anywhere – even things you wouldn’t think of making into a business! For Joyce and Raissa de Haas, they noticed that something they enjoyed with family and friends was getting traction in the market and took the leap! What do you love? Where is your passion? Could you turn that into a business?

Kim Innes, Founder of Humble Crumble

Business ideas can come from problem you have, like Joanna’s, or a problem you notice others have, like Kim’s. Can you identify any problems or opportunities in the market?